Editorial Policy & Guidelines

At CIR, we are committed to providing clear, accurate, and trustworthy information across our website and communications.

These guidelines explain how we create and review our content so you can feel confident in the information we provide.

CIR Core Principles

At CIR we have 4 key principles that we live by:

Clarity and transparency: We aim to communicate in plain English wherever possible, so our content is easy to understand without unnecessary complexity.

Where technical terms are needed, we aim to explain them clearly.

Accuracy: We take care to ensure all information reflects our products and services correctly.

Our content is aligned with our policy documentation and underwriting approach, so what you read accurately represents the cover we provide.

CIR is committed to fair value: As a regulated business, we follow the Financial Conduct Authority (FCA) principles that require all communications to be clear, fair, and not misleading.

This means we do not:

• Exaggerate cover or benefits
• Make guarantees about outcomes
• Use unclear or ambiguous language

We aim to present information in a balanced and responsible way at all times.

Expertise: Our content is created and reviewed by experienced professionals within our business, including underwriting and insurance specialists.

This helps ensure that the information we provide is technically accurate and reliable.

How we create our content

We take a structured approach to developing our content. Information published on our website is:

• Written or reviewed by subject matter experts
• Checked for accuracy against our products and services
• Reviewed to ensure it meets our editorial and FCA regulatory standards

This process helps us maintain consistency, quality, and reliability across all communications.

Use of technology and AI

We may use technology, including artificial intelligence (AI), to support the creation of initial content drafts or to help structure information.

However:

• All content is reviewed and approved by experienced professionals before publication
• We do not rely on AI alone to produce final content
• Human oversight ensures accuracy, relevance, and compliance with our standards

Our responsibility for the content we publish always remains with us.

Keeping content up to date

We review our content regularly to ensure it remains accurate and reflects any changes to our products, services, or regulatory requirements.

Where updates are needed, we aim to make these promptly.

Transparency about insurance cover

Insurance policies are subject to terms, conditions, and exclusions.

We aim to make this clear in our communications and avoid oversimplifying information in a way that could be misleading. We encourage you to review full policy documentation for complete details of cover.

Our commitment to you

We are committed to maintaining high editorial standards so that brokers, clients, and partners can rely on the information we provide.

Our aim is to ensure that the content on our website supports clear understanding and informed decision-making.